AI Prompt that Triples Reply Rates

🧠 Hey Seller,

This week’s issue is a triple threat. Here’s what we’re covering:

✅ How to build a GPT that scans your territory list for M&A, funding, or leadership shifts so you can strike during the “now” moment

✅ How AI has flipped the cold outreach game—and what smart sellers are doing differently

✅ A quick-hit review of Clay AI: an underrated app that transforms lead gen and outreach with GPT-like power at scale

And if building your own GPT sounds like a chore?

I built it for you:

Let’s dive in. 👇

⚡ Weekly AI Workflow

Automate News Triggers: How to Never Miss a Prospect’s “Now” Moment

Tools needed: ChatGPT, optional Zapier.

Use ChatGPT, to scan your target accounts daily for news-driven trigger events, funding, M&A, layoffs, exec shifts. Perfect for timing your outreach when attention is highest.

Step-by-Step Instructions:

1. Create Your Territory List PDF
   
   Export your list of company names, one per line.
   

2. Build a Custom GPT
   

   • Head to https://chatgpt.com/gpts

   • In the top right corner click→ “Create a GPT”

   • Call it Account Triggers/ News Updates

   • Paste this instruction:
     
     “You’ll receive company names. Look up trigger events from the past 2 weeks—M&A, funding, layoffs, exec changes, product launches. Summarize clearly. Include impacted teams or leaders.”
     
     

3. Enable Web Browsing + File Uploads
   
   

4. Upload Your PDF + Prompt GPT
   
   “Here’s a PDF of companies. Look up any relevant trigger events from the past 14 days and list impacted departments.”
   
   

5. Once created use Intel for Event-Based Outreach
   
   “Saw [Company] just [did X]. Figured [Y team] is feeling it—happy to share how we’ve helped others in the same boat.”

💡 Pro Tips:

• Ask GPT to only filter weekly triggers relevant for your solution (CRM, HR etc.)

• Automate email alerts with Zapier for daily intel delivered straight to your inbox

🔦 App Spotlight: Clay

What It Does:

Think of Clay as Chat GPT meets LinkedIn, Crunchbase, and Apollo at scale.

Why It’s Useful:

• Connects to 50+ data sources (Google Maps, Clearbit, LinkedIn, etc.)

• Run AI prompts across lead lists

• Create contextual, scalable outreach in minutes

• Uncover hidden signals like social activity, hiring gaps, or SEO ranking

Real Play Example:

→ Targeting local businesses for social media services?

→ Use Clay to find companies in your area

→ Run a prompt like: “Has this company posted on LinkedIn, Instagram, or Twitter in the last 90 days?”

→ If not, generate a cold email:

“Noticed [Company] hasn’t been active on social—leaving reach and revenue on the table. Want a quick fix that drives real engagement?”

→ Result: Instant segmentation, personalized messages, and a solid shot at reactivating dormant brands

👉 More Clay use cases dropping soon—like spotting retention red flags via Glassdoor reviews and turning them into value props.

Visit: https://www.clay.com/

⚠️ AI has absolutely flooded sales (WARNING)

Trend to Watch:

Buyers are drowning in templated outreach. Even the “personalized” stuff feels robotic. Inbox fatigue is real—and it’s only getting worse.

The result? Smart reps are going back to basics.

They’re picking up the phone. Showing up in comment sections. Attending niche events. Building trust in ways that AI can’t replicate.

Being human might just be your unfair advantage.

Because over time, those high-touch, offline moves?

They cut through the noise way better than any prompt ever will.

Like this? Share it with a friend.

Or just tell your CRO you’ve entered your AI villain era.

We’re always looking to improve, have feedback? Send it here 👇